New Cottage Industries & Co. is an education company, founded in 2017, that is focused on building practical creativity skills and everyday innovation capacity with our clients and students. We’ve found that the most successful and sustainable innovation model is inclusive and pragmatic. Ingenious problem solving becomes a daily practice embedded in a collaborative community culture.

Clients include 4iiii Innovation, Arcurve, ATB Financial, Benevity, CPA Alberta, Humber College Office of Research & Innovation, Mount Royal University, The University of Alberta, and YMCA Calgary.

Our workshops, programs, systems, tools and advisory services help people and organizations identify the innovation goals they are trying to achieve, assess for innovation talent, grow their creative capacity, master useful innovation methods, and deliver remarkable projects with excellence. New Cottage Industries & Co. is a division of ShelfLife C&D Inc.

An evolution in social values, economics, community politics, and distributed technologies have given rise to the “new cottage industry” — connecting the innovations of local entrepreneurs, creative makers, and innovative organizations to the global marketplace. The impact of the COVID-19 pandemic has accelerated this change..


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ShelfLife C&D Inc. is a consultancy, founded in 2005, that focusses on technology branding, marketing & commercialization programs, creativity and innovation processes, and education. We've had the pleasure of working with a range of interesting clients including:

CHAORDIX    2009-2011; (2012-2014 in-house as CMO); 2015-2021 (11 years)
Providing a range of strategic consulting services, as Chief Social Scientist, to this crowdsourcing pioneer in the co-creativity and open innovation space including early positioning strategy advisory, ROI case study research, co-creation and open innovation methodological research, programming and activity development, and brand development. (I stepped into the role of Chief Marketing Officer full-time from 2012-2014 to help drive growth.) (Chaordix was acquired by Benevity Inc. in 2021.)

ENEO CAMEROON    2015-2020 (5 years)
Helping this growing Cameroon, West Africa energy utility company, Eneo, with a scope that encompasses frugal innovation and technology marketing mentorship.

MATERIAL INSIGHT INC.    2005-2008 (3 years)
Providing marketing consultancy services to this tech marketing consultancy, helping startups to brand and grow. Specialization focused on high-tech energy industry client contracts.

SCHLUMBERGER    (2005-2008) (3 years)
Upon exiting Schlumberger as the Senior Marketing Advisor for their global software division, consulted under contract on a variety of marketing and strategy files, principally for their Houston and Paris offices.