Doctoral Dissertation complete!

Took a few years :-), but I’m happy with the results of a very satisfying doctoral research journey. It was such an honour to learn more about these talented Canadian entrepreneurial innovators who participated in my study. … I’ll be prepping some shorter papers and a synopsis in 2019, but if you’re keen to read the whole thing, here you go:


"The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems"

Discovered that my brother and I both love this book, The Power Of Positive Deviance, and have recommended it to others. Authors Chip & Dan Heath have drawn upon this work to formulate the "Bright Spots Method" featured in their book, Switch. How do you find and scale hidden pockets of innovation in your organization? These books will help.

 

 

Milton Glaser, new work

One of my heroes. In 2000, I had the honour of working with him and his team on a project. Unforgettable. He's so wise and empathetic ... still going strong at 88 years of age.

From @dexigner: Milton Glaser debuted three new works in 276 New York City subway stations. The three posters - a direct counterpoint to President Trump's attack on humanity - reflect Milton's agency and commitment to justice using art & design to inspire social engagement.

Read more: https://www.dexigner.com/news/30576

 Photo OF MILTON GLASER by Leida Snow,  Print Magazine

Photo OF MILTON GLASER by Leida Snow, Print Magazine

eBook: The Marketer's Guide to Customer Participation and Co-Creation

I really enjoyed collaborating with Neya Abdi and David Gardner on the writing of an eBook for Chaordix: "The Marketer's Guide to Customer Participation and Co-Creation." Full of useful tips and examples, it helps readers understand: what Participation Marketing is; the essentials of Co-Creativity; steps to becoming a Participation Brand; how a Corporate Culture can embrace participation; what you need to deliver Successful Co-Creation; the unique Chaordix Co-Creation Methodology, and the potential impact on Customer Experience. 

It's a PDF you can download over on my LinkedInThe Marketer's Guide to Customer Participation and Co-Creation

The Co-Creativity Manifesto

I recently wrote another blog item for CHAORDIX and the graphics folks did up a lovely infographic for it and tweaked it a bit for the site. (The goal of my piece is to establish a clear understanding for readers of the difference between basic crowdsourcing and real co-creativity for brands.) Below is the original piece and a link to the CHAORDIX blog version:


The time has come for the world's innovative brands to reach beyond crowdsourcing to fully embrace co-creativity.

A new era of participation marketing has dawned and co-creativity is at the heart of this highly-collaborative business model. While crowdsourcing may have decentralized some aspects of marketing, creativity and innovation through open calls to the public ... co-creativity has democratized the relationship between brands, employees and customers by building a trusted community of collaborative peers. The hallmarks of co-creativity, in comparison to crowdsourcing, are as follows:

When brands provide a creative and productive platform for their most engaged customers and employees to express their ingenuity, the long-term value to all stakeholders grows. People want to participate. They want to belong. And they want to co-create by contributing their ideas, enthusiasm and energy to the brands they care about most.

Sharon McIntyre, Chief Social Scientist, CHAORDIX