This is the personal website of Sharon McIntyre. Thanks for stopping by. :-)

Q- What does ‘shazzmack’ mean?
A -
‘Shazz’ is a nickname for ‘Sharon’ in much of the English-speaking world (not so much in Canada, but a great many of my international friends and colleagues call me ‘Shazz.’) … In my Canadian high school, my nickname was ‘Mackie’ for my last name. Sharon McIntyre is a VERY common name, but @shazzmack isn’t :-)


Dr. Sharon M. McIntyre


Dr. Sharon M. McIntyre (M.Ed., DSocSci) is working at the intersection of innovation, values and creative culture. Co-founder of New Cottage Industries & Co. Inc., an education company focused on building practical creativity and everyday innovation with our clients, Sharon has shared her passion for building pragmatic marketing, branding, and innovation systems with global corporations, public sector organizations, start-up enterprises, and students for 25+ years.

Dr. McIntyre's research has articulated a new model of entrepreneurial innovation in Canada and recommended program and policy changes. Sharon was an inaugural member of the Alberta Government's Talent Advisory Council on Technology and is adjunct faculty in Innovation & Entrepreneurship at Mount Royal University. She has deep experience in developing and delivering education programs in strategic marketing and entrepreneurial innovation at universities and in industry workshops.

Sharon has held senior leadership positions and consulted in a variety of domains including software, energy, telecommunications, housing, publishing, and the arts. Through her consultancy, ShelfLife C&D Inc., Sharon also provides technology marketing mentorship and frugal innovation program design to Eneo, the national electrical utility company of Cameroon in West Central Africa. In the role of Chief Social Scientist, she supports the leadership team at Chaordix, a crowdsourcing technology and methodology pioneer in the brand and product innovation space.

Sharon has lived and worked internationally, communicates in English and French, holds dual Canadian and Irish (EU) citizenship, and contributes online as @shazzmack.