Sharon M. McIntyre

Sharon M. McIntyre

This is the personal website of Sharon M. McIntyre. Thanks for stopping by. :-)


Sharon M. McIntyre (@shazzmack) has shared her passion for creativity, innovation, marketing, and branding with global corporations, start-up enterprises, public sector organizations, and students for 25+ years. She has held senior leadership positions and consulted in a variety of domains including software, energy, telecommunications, housing, publishing, and the arts. 

Co-founder of New Cottage Industries & Co. Inc., Sharon is working at the intersection of innovation, values and creative culture. As Chief Social Scientist, she consults to the leadership team at Chaordix, a crowdsourcing technology and methodology pioneer in the brand and product innovation space. Through her consultancy, ShelfLife C&D Inc., Sharon is also consulting in technology marketing and frugal innovation with Eneo, the electrical utility company of Cameroon in West Africa. 

She has been a visiting lecturer at the Copenhagen Business School, taught and catalyzed the development of a new marketing degree program at Mount Royal University's Bissett School of Business, and is an SME/Curriculum Developer in Marketing & Innovation for the University of Alberta's Executive Education program. She is also a doctoral candidate at Royal Roads University, researching a new model of entrepreneurial innovation in Canada. 

Sharon has lived and worked internationally, communicates in English and French, and holds dual Canadian and Irish (EU) citizenship.