Dr. Sharon M. McIntyre

Dr. Sharon M. McIntyre

This is the personal website of Sharon M. McIntyre. Thanks for stopping by. :-)


Dr. Sharon M. McIntyre (M.Ed, DSocSci) has shared her passion for creativity, innovation, marketing and branding with global corporations, start-up enterprises, public sector organizations, and students for 25+ years. She has held senior leadership positions and consulted in a variety of domains including software, telecommunications, government, housing, publishing, and the arts – with extensive experience in energy industry technology commercialization including her previous role as Senior Marketing Advisor for the global software division of Schlumberger.

Today, as co-founder of New Cottage Industries & Co. Inc.,  a creativity and innovation consultancy, Sharon is working at the intersection of innovation, values and creative culture. In the role of Chief Social Scientist, she consults to the leadership team at Chaordix, a crowdsourcing technology and methodology pioneer in the brand and product innovation space. Through her consultancy, ShelfLife C&D Inc., Sharon also provides technology marketing and frugal innovation with Eneo, the national electrical utility company of Cameroon in Central Africa. 

She has deep experience in developing and delivering education programs in strategic marketing and entrepreneurial innovation at universities and industry workshops. Dr. McIntyre's research has articulated a new model of entrepreneurial innovation in Canada and recommended program and policy and changes. She is a member of the Alberta Government's Talent Advisory Council on Technology, and she is an Innovator in Residence at Mount Royal University’s Trico Changemakers Studio. Sharon has lived and worked internationally, communicates in English and French, and holds dual Canadian and Irish (EU) citizenship. She contributes online as @shazzmack.



Q- What does ‘shazzmack’ mean?
A -
‘Shazz’ is a nickname for ‘Sharon’ in much of the English-speaking world (not so much in Canada, but a great many of my international friends and colleagues call me ‘Shazz.’) … In my Canadian high school my nickname was ‘Mackie’ for my last name. Sharon McIntyre is a very common name, but @shazzmack isn’t :-)