The Book

My research is fueling a book. I’m uniting the concepts of “location” and “innovation” together in a business book for entrepreneurs who want to innovate outside traditional geographic clusters for their industry. 

Much in the same way that Geoffrey Moore popularized and adapted decades-earlier agricultural innovation research by Rogers and his peers on the technology adoption lifecycle into his popular book, Crossing the Chasm, I plan to blend secondary research on location and innovation with interviews uncovering the experiences of successful “off the beaten path” entrepreneurs. Stay tuned!