I was honoured to be asked to write an article about the impact of Crowdsourcing for the QRCA VIEWS magazine this fall. Collaborating with some very insightful editors, I examined the challenges and opportunities that the shift toward "The Participation Economy" (which includes Crowdsourcing) presents for marketing researchers who are using traditional qualitative methods to attempt to gain predictive insight about customers and the marketplace ... in order to help their clients innovate.
The QRCA organization is the Qualitative Research Consultants Association which brings together qualitative and mixed methods research professionals from across North America. The QRCA annual conference is the BEST place to meet other marketing research practitioners who are working in the insights and innovation space. You'll learn a lot - the conference is focused on peer education - and make new friends and contacts. As a result of attending and presenting at their San Diego conference in 2013, I'm a member of the dynamic QRCA Creativity + Innovation Special Interest Group and have never looked back!! There is just so much sharing and learning among the members and through special guest webinars. Take a look at: how to join QRCA.
A digital version of the article is here: "The Participation Economy: from personal relationships to crowdsourcing."